The primary reasearch i did involved looking at existing products i with elements i would aspire to create in my music video, such as the symbolistic connotations shown in electro-pop band 'Hot Chip'. However this was not the genre of music i had chosen even tho i still think of it as a successful video. So i used Youtube to research other videos such as 'The Arctic Monkeys' and filmography by director Nima Nourizadeh. I also came across an interesting short film done in reverse and found some of the effects achieved quite interesting.
I researched into imovie products such as 'imovie 09' using Gizmodo but later decided against using the software because of lack of visual effects and i would not be able to gain access to it by a good time.
I used a website called 'poll-junkie' to create an audience research questionare, however i failed to gain a wide number of people to take the questionare, this in mind i still gained a concludeable idea of what was expected from my target audience.http://www.polljunkie.com/KAg7Ai/View5194.aspx
Planning
Planning the ancillary task involved experimenting with images given to me by the band and thinking about messages i wanted the artwork to convey. i did this using 'Photo impact' (a PC alternative to Photo shop which i would later use).
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